Virtual-Build-to-Order as a Mass Customization Order Fulfilment Model
نویسندگان
چکیده
منابع مشابه
Virtual-Build-to-Order as a Mass Customization Order Fulfilment Model
Virtual-build-to-order (VBTO) is a form of order fulfilment system in which the producer has the ability to search across the entire pipeline of finished stock, products in production and those in the production plan, in order to find the best product for a customer. It is a system design that is attractive to Mass Customizers, such as those in the automotive sector, whose manufacturing lead ti...
متن کاملVirtual-Build-to-Order as an order fulfilment model for Mass Customization
Virtual-build-to-order (VBTO) is a form of order fulfilment process in which the producer has the ability to search across the entire pipeline of finished stock, products in production and those in the production plan in order to find the best match for a customer. This paper describes VBTO and identifies the range of operational and performance factors that arise in such systems. Customer sati...
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Mass Customization (MC) is not a mature business strategy and hence it is not clear that a single or small group of operational models are dominating. Companies tend to approach MC from either a mass production or a customization origin (Duray 2002) and this in itself gives reason to believe that several operational models will be observable. This paper reviews actual and theoretical fulfilment...
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Purpose Most mass customization literature focuses on the move from mass production to mass customization. However, in some literature Engineer-To-Order (ETO) companies are also claimed to have become mass customizers, although it can be questioned if these companies conform to popular definitions of mass customizers. This raises the question: Under which conditions is it reasonable to label ET...
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Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of the many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result, mass customization is on the agenda in many small and medium sized enterprises (SMEs) but the question is, what it will take for a S...
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ژورنال
عنوان ژورنال: Concurrent Engineering
سال: 2004
ISSN: 1063-293X,1531-2003
DOI: 10.1177/1063293x04044379